How to Choose the Perfect Diamond: The 4Cs Explained

When it comes to buying diamond jewellery —whether it's an engagement ring, a timeless pendant, or everyday studs— understanding the 4Cs of diamonds is essential. The 4Cs— Cut, Colour, Clarity, and Carat —are the globally recognized standards used to evaluate the quality of a diamond. In this guide, we'll break down each of these C's to help you make a smart and confident purchase, especially if you're shopping online. 1. Cut – The Sparkle Maker Cut refers not to a diamond’s shape (round, oval, princess), but how well it has been faceted and polished. A well-cut diamond reflects light beautifully, creating that iconic sparkle. 🔍 Why It Matters: A poor cut can make even a high-carat diamond look dull. Grades range from Excellent to Poor . Pro Tip: When in doubt, always prioritize cut over other Cs. It directly impacts how brilliant your diamond will look. 2. Colour – The Whiteness Scale Diamonds are graded on a scale from D (colorless) to Z (light y...